Digital Agri-Marketing

Mondays on April 12, 26, and May 10
6:30pm - 8pm
$10 per session or $25 for all 3
Register here

Marketing has transitioned from traditional methods to incorporating integrated online platforms. This course will focus on learning how to utilize technology and content creation to optimize a farms marketing presence. Join us for 3 sessions for an in depth look at the following topics:

Week 1: April 12 - Basics of Facebook, QR Codes, Basic Website Platforms (WIX, WEEBLY, etc.), Google AdWords and Use of Instagram - Myron Thurston, Ag Economic and Marketing Specialist CCE Madison

Week 2: April 26 - E-Commerce (Meat Suite, Barn to Door, Shopify), Website payments (stripe, PP, Venmo) FB Marketplace - Laura Biasillo, Agricultural Economic Development Specialist, CCE Broome and Alicia Luhrssen-Zombeck, New Ventures, Fresh Markets & Community Coordinator, CCE Oneida

Week 3: May 10 - Content Creation , Importance of good photos, videos, FB Lives, Graphic design, hashtags, incorporating virtual tours – Melissa Jo Hill, Writer/New Media Specialist, Cornell University / CALS / CCE