Matt LeRoux, Ag. Marketing Consultant who has over 20 years of experience in marketing, will be the speaker at this workshop. Matt works with a diverse mix of produce and livestock farmers and food businesses.

Join us for this Profitable Meat Marketing workshop to find out if you are covering all your meat marketing costs-including your TIME-and bringing in a profit.

In the workshop, you will learn how to develop your farm's marketing strategy and how to set specific marketing objectives to make your job easier. In addition to marketing tips, you will learn about Cornell Cooperative Extension's Meat Price Calculator. The calculator uses your farm's data to develop pricing for meat sold by the hanging weight or by the cut. It accounts for processing and marketing costs, allows you to build in a profit, then lets you adjust the pricing of each cut until you reach your goal. Finally, you will learn more about navigating the MeatSuite, a free website to help your farm reach consumers seeking local meat in bulk.

Register and pay for meeting with a credit card for the Morrisville location with the link above. To register for the Fonda location, see that location's information. You may also print the flyer from the pdf and mail in your registration with a check.

Note: When registering online, your transaction may take up to 60 seconds to complete. To help avoid duplicate payments, please wait and do not click the "Register for Event" button more than once.

If you receive a "blank" registration confirmation, please email herkimer@cornell.edu and we will email you the correct confirmation.

Meat Marketing Flyer March 2020 (PDF; 2261KB)